Here are my creations and reflections 👇👇👇
Taking a moment to look back on your journey is an important step, and it can provide valuable insights and fuel your growth as a creator.
What did you create? How does it align with your initial expectations?
I created a comprehensive 4-month marketing plan for Dizzy, which includes detailed OKRs, budget allocations, and specific tasks for each month. The plan focuses on establishing a strong online presence, creating high-quality content, and building partnerships within the luxury real estate market. Additionally, I designed a logo and created social media posts with images tailored for Twitter and LinkedIn to increase brand visibility and strengthen partnerships.
The outcome pretty much matches what I was aiming for. By setting clear goals, defining key results, and using good tools for tracking and creating visuals, the plan sets us up nicely to hit our marketing targets. The logo and social media images really capture the professional and luxurious vibe I was going for, so I'm happy with how it all turned out.
What new skills or insights have you gained through this project?
Through this project, I’ve gained valuable insights and skills in strategic planning, visual branding, and content creation with AI assistance. Additionally, using tools for performance tracking and leveraging AI for creative problem-solving have been instrumental in refining my approach to budget management and creative challenges.
What did you enjoy most about the mission? What did you enjoy least?
I found it satisfying to structure a clear, actionable plan that aligns with our goals and to see how all the pieces come together to form a cohesive strategy.
The part I enjoyed least was to deal with some of the limitations of some AI tools availability. I had to create several accounts, manage account restrictions and sometimes spend valuable time figuring out why something works ONLY in a specific browser for no reason… Part of the deal, I guess.
Is there anything from your list of marketing strategies and tactics that you would be curious to explore with more time?
Definitely! With more time, I’d be curious to explore advanced content marketing strategies, particularly creating in-depth video tutorials and behind-the-scenes footage of our drone videography process. This could help build a stronger connection with our audience and showcase our expertise. I’d also like to dive deeper into data analytics to better understand user engagement and optimize our marketing efforts. Additionally, exploring partnerships with high-end real estate influencers and luxury property platforms could open new opportunities for brand visibility and client acquisition.
Create a digital avatar and synthetic voice may help us to personalize Dizzy’s campaigns